You just gotta keep Golfin man, G-O-L-F-I-N

Have you ever had an idea which just wouldn't leave your brain? Sole in One started as a college project and since finishing university it never left me. At the end of 2024, I took the metaphorical leap - quitting my job in the Big Four to focus on the business full-time. And I am loving it.

At Sole in One we are selling Freedom. Freedom to travel, convenience, financial and from the outdated country club atmosphere. A key focus for Sole in One is to make golf more accessible and inclusive for any member of society to participate.

Our Values

Fun

Freedom

Fellowship

Finding why

Ikagai

Ikagai is a Japanese concept on how to find your why. It asks... what are you good at, what does the world need, what you enjoy doing and what can you get paid for.

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our why

WHY

Our adaptation of Ikagai is what I call 'dimensions' which I coined through my self development journey. Basically they are the areas I spend my time.

The diagram with my five dimensions... Sport, Career, Personal Development, Create & Connect. At the intersection is where I have found my Ikagai... that being Sole in One.

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Freedom

What We Offer

Sole in One is a new and unique concept - we are reimagining and revolutionising golf shoes. We offer you the freedom to play when you want, where you want and in what you want.

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Fun

Our Brand

The key value of our brand and vision for the brand is fun. Our mood board represents this. We just want to have a little fun and not take life or general rules of business so seriously or hierarchical. Matching the changing trends in the sport to a more informal game.

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Fellowship

Why Play Golf

Golf is fun (sometimes) and is good for you. It is social, competitive, involves exercise and gets you out in nature.

A 2021 study found that golf significantly reduces stress and anxiety, with 80% of golfers reporting improved mental health. In addition, A Swedish study found a 40% lower mortality rate amongst golfers, relative to non-golfers. That means a potential extra 5-years of life – regardless of age, or gender!

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About Technology

Technology

The 'fin' shaped design of the cleat has been specifically designed and tested to provide grip whilst limiting direct protrusion to the ground. Fun Fact: The inspiration for the design concept came from 'beyblades'.

The Sole in One is Patent Pending, Trademarked and Certified Registered Design.

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About Me

Stephen

My name is Stephen Smith. I am the founder of Sole in One. I am a 28 year old guy from Dublin, Ireland. I have a degree in Business and a MSc. in Work & Organisational Psychology from DCU - where I specialised in Storytelling as a communication tool for leaders. I previously worked in Enterprise Ireland and PwC before taking the leap to pursue Sole in One. I am a high-performing athlete as a member of the Westmeath senior football team and I am a massive sports fan. In particular, I love American Football, Formula 1 & Golf. I love connecting with people and in my spare time enjoy movies and creating.  I am also a "fun" uncle.

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