OUR WHY

Friction. Friction gets a bad rap. Without friction, we wouldn't be able to stand up - we'd slip, we'd slide, we'd all fall over. Just like the perfect golf swing, friction isn't the enemy. It's the foundation.

The idea behind Sole in One came the same way — it nagged, it gnawed, it ground away until it had to become something. That friction didn't stop us. It started us. It forged action, pushed us to pursue a problem worth solving.

We're here to disrupt the golf shoe market. Change the game. Forge Friction.

How we do things

Values

Our ABC's

  • Available
  • Bold
  • Connect
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"Don't Half ass it"

Our Story

Sole in One started as a college project. We kept seeing the problem which existed, my housemate who just started golf, my brothers wedding in Portugal, my desire to walk 18-holes in my Hokas and parents wasting money on new shoes every year.

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Process Driven

Our Mission

We are not trying to replace golf shoes. Our aim is to make golf more accessible and offer freedom. Freedom to travel, Freedom to play in what you want, Freedom from expense.

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Freedom

What We Offer

Sole in One is a new and unique concept - we are reimagining and revolutionising golf shoes. We offer you the freedom to play when you want, where you want and in what you want.

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Fellowship

Why Play Golf

Golf is fun (sometimes) and is good for you. It is social, competitive, involves exercise and gets you out in nature.

A 2021 study found that golf significantly reduces stress and anxiety, with 80% of golfers reporting improved mental health. In addition, A Swedish study found a 40% lower mortality rate amongst golfers, relative to non-golfers. That means a potential extra 5-years of life – regardless of age, or gender!

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About Me

Stephen

My name is Stephen Smith. I am the founder of Sole in One. I am a 28 year old guy from Dublin, Ireland. I have a degree in Business and a MSc. in Work & Organisational Psychology from DCU - where I specialised in Storytelling as a communication tool for leaders. I previously worked in Enterprise Ireland and PwC before taking the leap to pursue Sole in One. I am a high-performing athlete as a member of the Westmeath senior football team and I am a massive sports fan. In particular, I love American Football, Formula 1 & Golf. I love connecting with people and in my spare time enjoy movies and creating.  I am also a "fun" uncle.

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